With increasing amount of web visitors wanting to block annoying ads, ordinary banner ads are no longer as effective as they used to be. Visitors become unhappy when they see misleading or ad-bloated websites and website owners see their revenue decreasing. Therefore PolarAds has invented a new ad format! A unique feature that allows publishers to lock a certain part of their website or contents and unlock it after a certain ad has been viewed or advertiser defined action was completed. This gives visitors a clear explanation of what is expected from them and what they will receive in exchange. The transaction and communication between website and visitor become clear with no need of misleading ads.